Once upon a time, when people needed to find a landscaper, cleaning service or HVAC contractor, they would use the phone book or ask their neighbors for a recommendation. In our digital world, most users head straight to Google to find the local businesses and services they need. Word of mouth has gone digital, as studies have shown that 86% of consumers are willing to pay more for a service provider who is highly reviewed.
While it’s important to curate reviews on Facebook and Yelp, having a high volume of reviews on Google is crucial. Google Reviews are one of the first things users see when searching for local services, and also have an impact on your SEO ranking.
Read on as we explore best practices for collecting and managing Google Reviews.
Collecting Google Reviews
Your business will need to be Google Verified in order to begin responding to existing and future reviews. This process is fairly simple, visit Google My Business to register your business address. You will then be mailed a postcard featuring a unique PIN and instructions for completing the verification process.
Once you have completed the verification process, you can manage your reviews and engage with reviews. Make sure to always respond to reviews, even if they are extremely negative. Doing so helps solve customer issues head on, while also building trust. You will be showing potential customers that you take customer complaints seriously. By showing that feedback is valued and acted upon, you will also be encouraging more customers to share their thoughts.
While seeking reviews from current and past customers is recommended, it’s key to never pay for reviews. This violates Google’s terms of service. Any solicited reviews must be unbiased and truthful from actual customers.
By seeking unbiased and truthful feedback from current and former customers, Google is ensuring that visitors are provided with an honest barometer of a company’s performance. WorkWave Service’s Business Reviews feature allows you to collect these reviews from various platforms including Google, Facebook and Yelp. It intuitively enables your business to prioritize collecting reviews from the social site you most prefer. In this instance, companies can emphasize that customers leave feedback on Google Reviews as their top priority.
Leaving a Review
Now that you know how to manage and respond to Google Reviews, we’ll explain the process for leaving one. Simply begin by opening Google Maps on your computer. Then lookup a business/service with a physical location and locate the Write A Review option on the left side of the screen. Click this option to write your review and assign a star rating. Once completed your review will be published!
Earn More Positive Reviews
Looking to earn more positive reviews on your Google page? You can increase customer satisfaction and improve your service offerings with field service software. Here are some of our tips for gaining more positive reviews: