What Makes the “Last Mile” So Important?

As consumer appetite for online shopping grows, so does the complexity of route planning. With e-commerce sales climbing over 10% annually, there’s no chance of it slowing down anytime soon. Now’s the time for businesses to take a step back and adjust their approach to last mile delivery logistics. After all, this is the final and most crucial step in the supply chain.

So what is the last mile and what makes it so important? It’s the part of the process that matters most to customers and can make or break your reputation. It represents the last-leg of the supply chain, the point when the truck leaves your depot and arrives at your customer’s doorstep.

Most people are unaware of all that goes into the delivery process, because they’ve made their purchase and now are waiting for you to meet your commitment.

Think about a time when you were anticipating an important delivery. If it was a positive experience, you probably received the items within a reasonable time and were not left in the dark guessing. You might even place repeat orders and recommend their business to a friend.

On the other hand, when you have a negative experience, it can be attributed to post-purchase. This can be the cause of receiving a damaged good or missed delivery. When it’s the latter - you can easily avoid a scheduling mishap by defining a time-window and building a realistic, accurate plan to get your driver there on time.

Your brand’s last mile experience doesn’t come free of costs or challenges. From free delivery to same-day shipping, customer expectations are sky high and retailers are determined to find the solution. So, how can you give consumers with the on-demand experience they’ve come to expect? Providing control over delivery times and reliable service go a long way towards ensuring customer satisfaction, though this can be logistical nightmare if you aren’t using route planning software.

With routing software and GPS tracking you’ll have the ability to:

  • Easily plan your drivers’ scheduled routes.
  • Make drag-and-drop modifications to routes.
  • Have complete visibility into each driver’s arrival time.
  • And more!

Last mile delivery is often the most complicated aspect of the supply chain. But that doesn’t mean it’s impossible to overcome these challenges. Dynamic planning using routing software puts the power back in your hands, making it easier to give customers the experience they truly deserve.

So, are you ready to reevaluate and revolutionize the way you are delivering? Click here to get started!

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