How Safe Are Your Drivers?

What You Don’t Know Can Hurt More Than Your Good Name

If it were possible on any given day to have a bird’s-eye view of every single delivery route from every single company in even just one U.S. state, the result would resemble a child’s scribble drawing—with twists and turns in endless marker colors on the map to represent each truck out there. Now imagine the demands on each of those truck drivers as they take on those daily routes. Remember, they must contend with shrinking delivery time windows, weather, traffic and last minute requests that constantly threaten to throw off the delicate balance of the plans they dispatched with.

For companies that provide last mile service, these are the realities of a typical day on the road. And let’s face it, the stakes continue to rise. Consumers expect more and more—faster delivery, immediate service, precisely timed appointments—and so drivers must meet these challenges to fulfill job requirements and stay employed. This creates a considerable amount of pressure to perform—all while staying safe out there. Inevitably, there will be some drivers on the road who remain calm under pressure and others who will cut corners when it comes to safety.

So, the question we must address is: What is the best way to successfully manage a fleet in today’s culture while doing everything possible to ensure drivers are not endangering lives?

This is an important question no matter the season or time of the year. But since April is National Driver’s Safety Month, it’s a particularly good time to address it. Consider this. The average crash costs an employer $16,000, which is a considerable sum. This figure is simply an average and does not account for potential brand reputation damage, casualties, legal fees and guilt that can result from accidents. It also does not include near-misses or driver missteps that waste time or put your business at risk.

With all of this in mind, it stands to reason that monitoring driver behavior is just as important as proper vehicle maintenance, prudent route planning, GPS tracking and all of the other measures you take to run a profitable business. The good news is that there are a multitude of tools out there that take advantage of common GPS technology to provide more than just driver locations and package tracking capabilities. A full-bodied solution will give you the power to truly improve driver safety by:

  • Controlling and monitoring speeding thresholds. Then receive alerts when a member of your fleet travels over a predetermined speed limit.
  • Keeping tabs on posted speed violations with alerts that are triggered when a vehicle’s speed is over the posted limit.
  • Limiting idling, harsh braking, cornering and acceleration with g-force triggered accelerometers within your GPS tracking devices that accurately pinpoint drivers who commit these violations.
  • Creating virtual perimeters around specific geographic locations and receiving alerts when trucks travel outside of them.
  • Identifying unauthorized company vehicle use with motion alert sensors.
  • Correcting drivers in the moment with in-vehicle safety systems that alert them to undesirable behavior.

By implementing these features along with traditional GPS tracking, you can immediately up both your safety and service game. From dispatch to quitting time,WorkWave Route Manage with GPS gives you everything you need to keep a tight handle on Driver Behavior, accurate ETAs, exact vehicle locations, delivery times and more—with the added peace of mind you’re positively influencing safe driver behavior. And with real-time information you can immediately act on, you’ll be able to re-route drivers in the safest and most effective way when last minute changes happen (they always do!).

Along with top tier customer service, your commitment to an impeccable safety record means a lot to your customers, staff and everyone else who shares the road with your drivers. An investment in a Route Management Solution with the ability to help you accomplish this makes sense today and in the future—as your fleet and customer demands continue to grow.

Why not make the change this April in honor of National Driver Safety Month?

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