Imagine you’re a customer in need of pest control services, where will you be heading to get a recommendation, the phone book or Google? Once upon a time the answer would’ve been the trusty phone book, however in our digital age users are using Google Search to find local businesses. In fact, 97% of consumers use the internet when searching for local products and services. When searching, one of the first things a user will see is reviews of your company, so it’s important to make a good impression.
We’ve previously explored why it’s important to gather customer reviews, not only does it help you identify issues and ensure customer satisfaction, it also helps you identify any potential weaknesses within your organization.
Collecting Google Reviews
In order to begin managing and responding to your Google reviews you’ll need to make sure your business is Google Verified. Google has made this process fairly straight forward. Start by visiting Google My Business to register your business address. Google will then mail a postcard to your business containing a unique PIN within two weeks, this will complete the verification process.
Once your verification is in place you can begin engaging with reviewers. It is best practice to always respond to reviews, whether they are positive or negative. Doing so has numerous benefits, it helps build trust among current and potential customers. Engaging with reviews also encourages more users to share their feedback, as you have made it obvious that their reviews are valued.
It’s key to never pay for reviews, this violates Google’s terms of service and can result in the removal of reviews. It’s important to seek unbiased and truthful reviews from current and former customers. PestPac Business Reviews allows you to gather reviews on a variety of platforms including Google and Facebook. However, collecting Google Reviews is extremely simple with the ability to optimize for Google, which displays Google as a priority for customers with Gmail accounts on file.
Leaving a Review
Now that you know the importance of collecting reviews, let’s explore how you can leave one. The process is simple, begin by opening Google Maps on your computer. Search for a business/service with a physical location, then locate the Write A Review option on the left side of the screen. Clicking this will allow you to leave a star rating and write a review for the business. Once you’ve finished the review is published!
Ready to start collecting reviews for your pest control business? Contact us to learn more!