How To: Improve Your Pest Control Business for 2018

With the new year - comes endless opportunities to improve your pest control business. Whether you’re looking to increase profitability or improve efficiency, taking the time to define your business goals and develop a strategy is vital to success.

Set Goals

When thinking of what goals you would like to achieve in 2018, it’s important to keep the following in mind:

  • Be Specific: It’s important to be specific when setting goals. Simply pledging to “increase revenue” isn’t a specific goal, “increase revenue by 25% year over year” is.
  • Be Realistic: Avoid unrealistic goals in favor of setting more realistic short-term goals. Once you hit your monthly or quarterly goals, you can move towards larger goalposts.

Determine Pain Points

Sit down and talk to your team. Your technicians in the field will have different pain points than your CSRs. It’s important to document the information provided and categorize it to get a better understanding as to where the gaps and inefficiencies are.

Alleviate Pain Points: Hire Additional Staff vs. Implement New Software Solutions

Once you’ve spoken to your team and have taken their ideas into consideration, take a step back and look at the bigger picture. If your employees are overworked, stressed and/or frustrated - hiring more staff might seem like the best option, but that might not be the case. Instead, think about implementing a software solution to make their day-to-day tasks easier to accomplish.

Determine Budget

Whether you’re planning to hire more staff or implement a software solution, knowing how much you can allocate to these resources is important before taking the time to interview candidates or sit in on vendor calls.

If you’ve determined that implementing a new software solution with robust features and functionality will help you achieve your 2018 goals, keep reading!

Determine Software Options

You most likely have a software solution in place that does almost everything, but is missing some key components. Some businesses fill in their gaps with several individual solutions, rather than one comprehensive software. If possible, explore the different pest control software options for a solution that offers the features and functionality needed to overcome pain points and help you reach your end-goal.

When evaluating different software, look for a solution that provides a library of resources. Having access to training videos and other resources after completing your initial training is extremely helpful. These resources can help train new team members, allow you to learn about new software features and more.

Note: If you’re unable to find a software with all of the features your company needs in one place, ensure these 3rd party solutions can be integrated through your pest control software’s API.

Resources Needed to Maximize ROI

Taking on any new software is a big commitment and the journey doesn’t end once you’ve signed a contract. Implementing new software into your current processes requires some time and knowhow.

Ideally, you want at least one person dedicated to the software onboarding process. This person can become your internal “expert,” with the ability to pass their knowledge on to the team if it’s not possible for everyone to attend training calls.

Since there is often a learning curve when implementing a new software solution into your business processes, make sure your team is ready and willing to invest their time into learning this new solution. If your team doesn’t have adequate time to be trained on the new software, you’ll most likely not see the return on investment necessary to meet your goals.

Finding the right pest control software can go a long way in driving smarter business decisions. Click here to download our Pest Control Software Buyer’s Guide to move onto the next step achieving your 2018 goals!