Social media can be an overwhelming topic, especially for small business owners. With things changing so quickly and so many platforms to choose from, it can be difficult to know if you should join in and how to get started. Taking a step back to establish your goals and develop a strategy that makes sense for your business can help you get the most out of social media.
What is social media good for?
As the owner of a pest control or service company, you may wonder if social media even makes sense for your business. How does it fit in for the types of services you provide? The key is to consider your area of expertise and position yourself accordingly as a helpful and smart industry expert. For example, you can post about seasonal topics like what types of pests homeowners should be aware of based on local weather and time of year, or link to articles about industry topics that may affect your customers. You can also selectively post about discounts or promotions, being careful not to be too self-promotional and mixing in useful content. While lead generation is often not the primary benefit of social media, it can be a great channel to expose your business to new potential customers.
Developing a strategy that is right for your business
Should you be on Instagram? Twitter? YouTube? The answer isn’t the same for every business. The platforms you choose will depend on the type of content you plan to post, your audience and your bandwidth. For example, Twitter can be a great platform for local businesses since you can search for tweets that mention areas in or near your business location. You can build your audience by following other local businesses that target your same market but don’t offer the same services as you (like a local restaurant or realtor).
Your target audience is looking for reviews
One area where social media can be a great fit for service businesses is online reviews. Social media and online reviews are tightly linked, since platforms like Facebook and Google also offer the ability for customers to leave a review about a business. You know consumers are looking for reviews, so it’s important to give them what they want. A review management tool, like WorkWave Business Reviews, can help you proactively manage reviews and get more 5-star reviews on your website and social media sites.
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