Distinguished Marketing Leader Complements WorkWave’s Highly Regarded Management Team As The Company Enters Its Next Phase of Growth
Holmdel, N.J. (June 22, 2017) – WorkWave® (www.WorkWave.com), a leading provider of cloud-based software solutions for the field service, “last mile” delivery and logistics industries, announced today the appointment of Ken Wincko as Chief Marketing Officer. As a member of WorkWave’s senior management team, Wincko will be responsible for managing the global corporate marketing strategy for the company.
“This is an exciting time for WorkWave as we rapidly grow and scale the business,” said Chris Sullens, president and CEO of WorkWave. “Continuous investment in our products, process, team, and leadership is critical for extending our market leadership, and adding an executive of Ken’s caliber to such a strategic and critical role for WorkWave demonstrates our commitment to providing unsurpassed client experiences. Ken’s collaborative approach, deep marketing expertise and extensive leadership experience in high growth companies make him a great fit for WorkWave and I’m thrilled to partner with him to accelerate our growth going forward.”
Ken joins WorkWave with over 20 years of marketing and business experience in bringing cutting-edge marketing programs and solutions to market for both B2B and B2C organizations. He has led his teams to extraordinary success in a series of high level roles at top-tier companies including Cision/PR Newswire, Dun & Bradstreet, ADP, Citigroup and IBM. In 2016, his team at PR Newswire was named Enterprise Marketing Team of the Year by Marketo and also won Best Integrated Marketing Program in the MarCom Awards in 2015. Ken was recognized as an Innovative Marketing Leader at the PR Tech Awards in 2015.
“I am thrilled to be joining WorkWave as it continues to evolve and expand ” said Ken. “WorkWave is transforming the field service, transportation and logistics industries through its highly intuitive, integrated and customizable solutions, and I look forward to working with the team to help our clients improve operational efficiencies, increase revenues and deliver exceptional customer experiences.”
Wincko graduated with honors at the Stern School of Business at New York University with an MBA in Marketing and Information Systems, and holds a BBA in Accounting from the University of Notre Dame. Ken is a frequent speaker at major industry conferences such as Dreamforce, Marketo Summit, and Oracle OpenWorld, and has been covered in a wide variety of publications such as CMO.com, the Demand Gen Report, Alister & Paine, and more. He is a member of the Board of Advisors for the CMO Council and CMO Outlook.
To learn more about WorkWave’s executive team, visit workwave.com/leadership.
WorkWave is dedicated to simplifying the complexity of running field service and other fleet-based businesses, large or small - a $45+ billion market worldwide. The company’s suite of solutions, which include PestPac®, WorkWave Service™, ServiceCEO™, WorkWave Route Manager™, WorkWave GPS™, GPS Heroes™ and ContactUs™, allow WorkWave clients to easily attribute and automate sales and marketing activities, improve their back office efficiency and increase their visibility into field operations through a single, easy to use interface. WorkWave’s platform provides its 8,000+ clients an unprecedented level of business insight and information, enabling them to increase efficiency, increase revenue and provide a 5-Star customer experience. Founded in 1984, WorkWave has been recognized with multiple awards for its outstanding growth and culture, including the Inc. 5000, SaaS Award, and Best Place to Work by NJBiz & Inc. Magazine. For more information, visit www.workwave.com.