Workwave Releases New Lead Management And Marketing Automation Tools


WorkWave is amongst the first to deliver an end-to-end solution to the field service management industry.


Neptune, N.J. (February 7, 2017) – WorkWave® (www.WorkWave.com), a leading provider of cloud-based field service management and “last mile” fleet management software solutions, announced today the launch of lead management and marketing automation services integrated within its core product, PestPac.

With these new offerings, WorkWave now provides customers with an end-to-end solution that tracks and manages all their leads in one place, automates key sales and marketing processes, and uses actual sales and revenue data to drive sales and marketing improvements.

“Closing the lead to revenue loop and creating a true end-to-end field service management solution is a game changer for us and our customers,” said Chris Sullens, president and CEO of WorkWave. “Since acquiring Refgo and ContactUs.com in 2015, we have been hard at work building a set of integrated tools to allow WorkWave customers to tightly manage the sales process, automate marketing and drip email campaigns and to gain full visibility into the growth engine of their businesses. With these tools, WorkWave’s PestPac customers can now calculate the true ROI of all marketing campaigns, both offline or online, without the spreadsheet gymnastics and guessing currently required by third party packages today.”

WorkWave sees the new release as a way for their clients to effortlessly generate business from customers and prospects. Clients can do this by aligning with customer goals to bring complete and total efficiency to the markets they serve.

“Adding Lead Management and Marketing Automation provides a single vendor solution that eliminates third-party integration headaches for our customers and makes it far easier for them to track and manage key performance metrics across their entire business,” said Malcolm Lewis, senior vice president of WorkWave’s Marketing Solutions.

View more information about about Lead Management at bit.ly/PestPacLM and Marketing Automation at bit.ly/PestPacMA. In conjunction with this release, WorkWave will also be hosting a roadshow series, led by their lead management experts, to demonstrate and consult on the product. Visit workwave.com/events for the future roadshow series schedule.

About WorkWave

WorkWave is a fast-growing leader in field service and “last mile” delivery software – a $45+ billion market worldwide. The company connects all aspects of its clients’ businesses through its tightly integrated, mobile-first suite of software solutions, which include PestPac®, WorkWave Service™, ServiceCEO™, WorkWave Route Manager™, WorkWave GPS™, WorkWave Marketing™ and ContactUs™. WorkWave’s solutions provide its 9,000+ clients with an unprecedented level of business insight and information, enabling them to increase revenue per employee and provide a five-star customer experience. Founded in 1984, WorkWave has been recognized with multiple awards for its outstanding growth and culture, including the Inc. 5000, SmartCEO Future 50, and Best Places to Work in New Jersey. For more information, visit www.workwave.com.

Learn More

Learn how you can connect and simplify your business with WorkWave.

Please select your product to have an expert WorkWave associate contact you with more info.

866-794-1658