Wall Street Journal: At Bell Works, a Little City in the Suburbs


Bell Works

By
KEIKO MORRIS, Wall Street Journal
May 23, 2016

Somerset Development incorporates urban touches in redeveloping the former Bell Labs

The attraction of cities for technology firms and others wooing a millennial workforce has been a much-touted phenomenon in office real estate, but one New Jersey developer got a boost last week for an alternative vision, offering an urban flavor deep in the suburbs.

Somerset Development LLC signed a lease with a fast-growing technology firm WorkWave LLC to take 72,000 square feet at the former Bell Labs space in Holmdel, N.J., now known as Bell Works. WorkWave, which hires lots of recent college graduates, makes cloud-based software serving a wide range of companies with fleets and workers in the field.

Company executives decided they would be able to offer workers some of the enticing aspects of an urban environment at a less expensive price.

“We saw it as a way to not only retain people but to attract people who are commuting into the city and give them an alternative,” said Chris Sullens, chief executive of the firm, based in Neptune, N.J. and has several offices in other cities.

“We thought this was a great way to take our environment, supersize it, if you will, and put it in a place that had a whole bunch of amenities around it,” he added.

Read the rest of the Wall Street Journal article here.

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