A lot of attention has been paid to “last mile” delivery, marketing and management issues for businesses. Most of it has been focused on retail solutions (i.e. Walmart, Amazon, Google and eBay).
But what about last mile issues for local services that take products from distribution centers and deliver them to homes and businesses? Can these efforts boost business via better ordering processes and creating more efficiencies? Can they move the needle on more impulse buying?
That’s the challenge being addressed by WorkWave, a 200 person, New Jersey-based fleet management company that launched in 1984. The company has recently rebranded from Marathon Data Systems to address broader marketing issues, including the ability to use cloud-based, mobile features to track prospects, leads, schedules, routing solutions – and provide the analytics that come with that.